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Post by juthi52943 on Dec 27, 2023 10:57:50 GMT
With a increase in interest in immune protection. This is a key signal that savvy marketers can use to capture attention by focusing on ingredients and building stories around immunityboosting features. Percentage share of most popular supplemental medical benefits By volume of behavioral signals The most popular health benefits added by behavioral cue volume are vitamin C and probiotics A toast to health Food isn't the only thing experiencing changes on the shelves. Alcohol sales have seen significant transformations, with hard seltzer down from and a staggering increase. The popularity of nonalcoholic beverages. Rather than Job Function Email List heading to their local bar or pub, more and more consumers are bringing their drinks home from supermarkets in readytodrink mixes in cans or bottles and enjoying organic wines and low or nocalorie drinks from the comfort of their living room. When they come out, we see that spicy cocktails are all the rage this summer. Yearoveryear percentage change in behavioral signals, April vs April Between April and April , behavioral engagement for Zero Proof beverages increased by while engagement for Hard Selzers decreased. Cooking in comfortAll of this indicates that our personal lives are getting busier and people are finding themselves outdoors rather than at home with time to cook. For marketing teams, especially in the convenience food category, this may signal that now is the time to offer strong upfront incentives to make consumers' lives easier and more delicious. Percentage Breakdown of Delivery of Readymade Meal Kits vs.
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